Dissertation- Initial Idea- ADVERTISING

It is too early to say exactly what it is I wish to research into for my dissertation, but have decided I may perhaps look into advertising. At the beginning of our first project 'Design Futures' I began to look into the past, the present and the future of advertising and found some interesting findings.

I found that the way in which adverts are styled today are very much different to the way they were styled say 10 years ago and now, adverts are becoming more interactive. However, does style and content vary in different countries? Maybe this is an aspect I will need to focus on. At present I am unsure as to which area of advertising to focus on, here are some ideas below:

• How has advertising changed from past to present? What is the future of advertising?
• What is the importance of interactivity within advertising?
• Subliminal messaging?
• Product placement?
• Advertising Styles?
• Semiotics?