BRAINSTORMING IDEAS

The first rough ideas I developed from my main interest 'advertising' were:

1) Personal product placement and convenient television streaming. This was an idea that you would have a system within your television which means you could watch television and then be able to purchase a product directly after viewing an advertisement so that you wouldn't have to leave your home or search for ages on the internet for it. It would also have the option to line up programmes and cut out irrelevant advertisements in order to make your viewing of the television more enjoyable. This would be determined by the logging of what purchases you have previously made and what programmes you have previously watched so that it can select things that apply to you, although you would still have the choice to reject what it suggests. Similar to this are things on the internet like the recommendations on Amazon and the iTunes genius function which allows suggests other music you may want to hear.

2) 3D/ Holographic Interactive advertising.We have already been shown existing interactive multitouch systems. Some examples of interactive advertising can be seen within 'Reactrix' ideas and existing placements. Reactrix is something I will elaborate on later.The idea of a 3D/ Holographic Interactive advertisement means that you would see the product in 3D, be able to walk around it, view it at every which angle as if it was the real product, yet rather than just being able to view it like a holographic recording, you can interact with it, deconstruct it within its capabilities in order to see how it works, or what is inside it. Take for example, the 3D imitation of a new car. You can see it at every angle and then open the door and look inside ect, you can even select and option where you can view it in the different colours it is available in. This whole advertisement can be activated at the push of a button, say from a touch screen interfaced catalogue for example. The idea of this design is to give you the complete shopping experience, again without having to travel to look for it. However, I am still unsure as to how this idea can work, further research into interactives will need to take place.

Those were my first initial ideas, however, there were many problems that were left unsolved in relation to them. I then thought that in order to design something that would have the possibility of being made within the next ten years, you would have to focus on the past and how quickly the existing technologies have come to be and how elaborate they are. For example, we didn’t have mobile phones with coloured screens, let alone multitouch screens and internet and the ability to play film and mp3s ten years ago, so look how far that has come. There are also things like identification systems; they have gone from photographs to retinal scans, finger printing and even chips within your passport. So why not have a chip that holds your I.D and your money within a chip in the skin? You would just have to scan yourself as you are paying and tap in a brief code or so that your face appears on a screen or some other way to clarify this is your chip. It means you won't need to carry your I.D and money around with you where you may lose it or have it stolen.

After cleaning up my kitchen, and noticing how often I had to clean the surfaces, the floor, the fridge and cupboards and the amount of waste there was everyday but also the amount of recycling yet the amount that could still be done, I decided maybe there was something that could be designed to benefit the environment or the economy. Here are two ideas I have brought to the drawing board after some research into their uses.

1) A cyberfridge/freezer.This idea is that when you buy your products you scan over the barcode which will register into the system within the fridge what the product is and its use by date. The fridge will then inform you of when the food is going to go off (say there a few products due to go off the next day, it would remind you in a list instead of individually so would not annoy you!) If you are not in to hear the alarm it wouldn't be a problem as a text would be sent to your mobile to inform you, depending on what settings you choose for the fridge. This is an idea which would help cut down on food waste and would also save you money where you are not wasting what you have spent.

2) Microwave cleansing floors and surfaces.Microwave technology has been around since the 1930s. It is something that isn't new, yet there are still new uses being designed for it. At the moment it is commonly used for cooking food at there are some systems that use it to cleanse and disinfect. Yet it has not yet been channelled into something that is used consistently. For example some gyms and hospitals have units (that are box like and require settings to be activated) that disinfect apparatus for future use. What about if you could have it in surfaces and flooring on a sturdy consistent level so that if you walk in the floor is instantly cleared of any germs or bacteria that has touched it and the minute you put something on a surface the object and surface is instantly cleaned? It would be of good use within the home and hospital and other places, making them cleaner places.