Thursday, 20 November 2008
FOOD WASTE QUESTIONNAIRE
This is a questionnaire designed to research into food waste. The results will reflect how much food waste on average there is per household as well as the factors that cause this. From my results I hope to devise a design idea that may help cut down on food waste and help save households money. Please answer the questions below and should you have any comments in addition to this questionnaire, please note them in the space following the questionnaire.
Thanks,
Lucy.
1. What age group are you in?0 - 20, 21-30, 31-40, 41-50, 51-60, 60-70, 70+
2. What is your occupation/ Status? (Employed, self employed, student, retired, housewife/husband etc.)
3. What town/city do you live in?
4. Do you eat a lot of fresh produce?
5. What encourages you to buy so much fresh produce?
6. Do you find you are drawn to cheaply priced products or special offers? (Buy one get one free, 3 for 2, half price.)
7. Do you find this encourages you to buy more products?
8. Approximately, how much food do you throw away a week? (Approx in average bin bag size)
9. Do you do anything to reduce the amount of food you throw away?
10. Is eating healthy important to you?
11. Do you have time to be attentive as to what you consume or throw away?
12. Would a product that helps reduce food waste, encourage and help maintain a healthy diet and save you money on your food bills be beneficial in your household?
My design idea is a Fridge Freezer with a built in computer and barcode scanning unit. It allows you to scan or type in the products you buy as you put them away, taking note of the use by date and what the product is. It will inform you when something is due to go off and even suggest recipes that involve those products so that you need not throw them away. You can cross off what you use on the digital list as you go along and it will also write a digital shopping list for you judging by previous purchases and by how much you use (you can also add to this manually.) You can also use the internet normally as well as set up a system when the information of your food is sent to you via email or text.
Any comments.....?
Thanks,
Lucy.
1. What age group are you in?0 - 20, 21-30, 31-40, 41-50, 51-60, 60-70, 70+
2. What is your occupation/ Status? (Employed, self employed, student, retired, housewife/husband etc.)
3. What town/city do you live in?
4. Do you eat a lot of fresh produce?
5. What encourages you to buy so much fresh produce?
6. Do you find you are drawn to cheaply priced products or special offers? (Buy one get one free, 3 for 2, half price.)
7. Do you find this encourages you to buy more products?
8. Approximately, how much food do you throw away a week? (Approx in average bin bag size)
9. Do you do anything to reduce the amount of food you throw away?
10. Is eating healthy important to you?
11. Do you have time to be attentive as to what you consume or throw away?
12. Would a product that helps reduce food waste, encourage and help maintain a healthy diet and save you money on your food bills be beneficial in your household?
My design idea is a Fridge Freezer with a built in computer and barcode scanning unit. It allows you to scan or type in the products you buy as you put them away, taking note of the use by date and what the product is. It will inform you when something is due to go off and even suggest recipes that involve those products so that you need not throw them away. You can cross off what you use on the digital list as you go along and it will also write a digital shopping list for you judging by previous purchases and by how much you use (you can also add to this manually.) You can also use the internet normally as well as set up a system when the information of your food is sent to you via email or text.
Any comments.....?
Wednesday, 19 November 2008
The Danger of Poor Food Keeping
Food waste is just one of the factors that results from poor food keeping. Sometimes, a household could be at risk from many dangers such as food poisoning, illness etc, simply from not knowing how long and how to store food.
making assumptio ns or not recognising when it is that a product is due to go off can mean that the consumer will endevour to use it anyway. By this time the produce could have grown bacteria, such as chicken with salmonella. Food poisoning can be very fatal, causing vomiting, diarreah and fever and in some rarer cases something worse.
When creating the cyberfridge this is something I need to consider. One of the main attributes will be to inform the consumer when something is due to go off. Another function will be to maintain storage temprature, For example the temprature of storage within a freezer has to be something between optimal and practical which is usually around -18oC,
The fridge will know when the fresh produce is to go off and will suggest healthy recipes from what us to go off. This means that food will not go neglected and produce bacteria pr that it will be thrown away as food waste.
making assumptio ns or not recognising when it is that a product is due to go off can mean that the consumer will endevour to use it anyway. By this time the produce could have grown bacteria, such as chicken with salmonella. Food poisoning can be very fatal, causing vomiting, diarreah and fever and in some rarer cases something worse.
When creating the cyberfridge this is something I need to consider. One of the main attributes will be to inform the consumer when something is due to go off. Another function will be to maintain storage temprature, For example the temprature of storage within a freezer has to be something between optimal and practical which is usually around -18oC,
The fridge will know when the fresh produce is to go off and will suggest healthy recipes from what us to go off. This means that food will not go neglected and produce bacteria pr that it will be thrown away as food waste.
Food waste and its effect on the economy ETC.
In July of this year, The Goverment was to launch a campaign to demolish Britain's food waste mountains as part of a global effort to curb the ever rising food prices.
It was brought to the attention the excessive amount of food thrown away in Britain while other, less fortunate countries in the world are left starving. Due to poor processing, Transport and storage, Up to 40 % of groceries can be lost which is an extremely excessive amount. Due to this, Supermarkets have been encouraged to prevent bulk-buying by placing special offers such as two for one or three for two.
It has been said in a cabinet office report that UK households have the ability to save an average of £420 per year, providing we do not throw away the 4.1 million tonnes of food that could have been eaten, instead of wasted.
After a 10 month reveiw enforced by the goverment, There were some factors that became prominant:
1) All around the world food prices have risen over the past few years due to poor harvests, high costs for energy, fertilises and transport, a long term high demand for grain to feed growning global population
2) compared to to the 16% of household expenditure on food in 1984, the average household within the UK spends 9% which is an improvement, however, the poorer 10% households spend 15% of their expenditure on food because they are buying the necessities such as milk, bread and eggs which have seen a rise in money. The richest 10% of households spend just 7%
3) the poorer countries are spending 50% to 80% due to the increase in global food prices.
so based on the data collected for England and Wales in the past year it is estimated that the households across the UK are needlestly throwing away 10.2 billion and over 3.6 million tonnes of food waste every year which is something that can be avioded.
SO HOW CAN WE HELP STOP THIS?
There are many diiferent ways of reducing food prices, for example, in the case of packaging technologies, using oxygen scavengers, interactive films and resealable packaging, increasing shelf life products, modified atmospheres.
Or as the campaign 'Love food Hate waste' campaign looks to raise awareness of the waste and how changing this will benefit us all and the enviroment. Consumers can look for useful tips and tools, recipes and comments from celebrities and food writers.
After researching into food waste, I can already see that perhaps there is something within the kitchen that can help reduce food waste. But first I will need to look at the causes of food waste.
It was brought to the attention the excessive amount of food thrown away in Britain while other, less fortunate countries in the world are left starving. Due to poor processing, Transport and storage, Up to 40 % of groceries can be lost which is an extremely excessive amount. Due to this, Supermarkets have been encouraged to prevent bulk-buying by placing special offers such as two for one or three for two.
It has been said in a cabinet office report that UK households have the ability to save an average of £420 per year, providing we do not throw away the 4.1 million tonnes of food that could have been eaten, instead of wasted.
After a 10 month reveiw enforced by the goverment, There were some factors that became prominant:
1) All around the world food prices have risen over the past few years due to poor harvests, high costs for energy, fertilises and transport, a long term high demand for grain to feed growning global population
2) compared to to the 16% of household expenditure on food in 1984, the average household within the UK spends 9% which is an improvement, however, the poorer 10% households spend 15% of their expenditure on food because they are buying the necessities such as milk, bread and eggs which have seen a rise in money. The richest 10% of households spend just 7%
3) the poorer countries are spending 50% to 80% due to the increase in global food prices.
so based on the data collected for England and Wales in the past year it is estimated that the households across the UK are needlestly throwing away 10.2 billion and over 3.6 million tonnes of food waste every year which is something that can be avioded.
SO HOW CAN WE HELP STOP THIS?
There are many diiferent ways of reducing food prices, for example, in the case of packaging technologies, using oxygen scavengers, interactive films and resealable packaging, increasing shelf life products, modified atmospheres.
Or as the campaign 'Love food Hate waste' campaign looks to raise awareness of the waste and how changing this will benefit us all and the enviroment. Consumers can look for useful tips and tools, recipes and comments from celebrities and food writers.
After researching into food waste, I can already see that perhaps there is something within the kitchen that can help reduce food waste. But first I will need to look at the causes of food waste.
Monday, 17 November 2008
Dissertation- Initial Idea- ADVERTISING
It is too early to say exactly what it is I wish to research into for my dissertation, but have decided I may perhaps look into advertising. At the beginning of our first project 'Design Futures' I began to look into the past, the present and the future of advertising and found some interesting findings.
I found that the way in which adverts are styled today are very much different to the way they were styled say 10 years ago and now, adverts are becoming more interactive. However, does style and content vary in different countries? Maybe this is an aspect I will need to focus on. At present I am unsure as to which area of advertising to focus on, here are some ideas below:
I found that the way in which adverts are styled today are very much different to the way they were styled say 10 years ago and now, adverts are becoming more interactive. However, does style and content vary in different countries? Maybe this is an aspect I will need to focus on. At present I am unsure as to which area of advertising to focus on, here are some ideas below:
- How has advertising changed from past to present? What is the future of advertising?
- What is the importance of interactivity within advertising?
- Subliminal messaging?
- Product placement?
- Advertising Styles?
- Semiotics?
Wednesday, 12 November 2008
HOW DO BARCODE SCANNERS WORK?
The fridge I am designing will need to have a scanning system built in it much like that of a Supermarket barcode scanner. The supermarket scanner used at the checkout counter uses a laser beam to shine across the bar code on products. This is something that is visually obvious but how exactly does it work and how can I include this in my design?
A barcode is an optical display of data that is machine readable. The first barcodes showed data in the widths of lines and the spacings of parallel lines and are usually referred to as one dimensional barcodes or symbologies. However, they can be seen in other geometric patternings or shapes or in 2D form. The first use of barcodes was in supermarkets, used to register data at grocery check out systems, which is used everywhere today. It is a lowcost system which is why it used universally.
Lasers all work in the same way. It is a material that emits light and is placed in between two mirrors which allows the light to bounce back and forth through the material. Placed under more concentrated conditions, this light can make the material produce even more light which in turn results in a very intense beam of light trapped between the mirrors. One of the mirrors is usually made to be slightly transparent, so some of the light escapes from the laser and forms the laser beam.
As the laser beam holds some very useful properties, they are used to enhance existing machines. The laser beam has the factor that it will stay the same size despite the distance it travels because it travels in a straight line that spreads evenly unlike the beam of a flash light that appears bigger at a distance. In the instance of a barcode scanner in a supermarket, a separate sensor looks at the reflected light from the laser beam, and is then able to determine the information contained in the bar code.
Looking at the scanning devices in the supermarket you can see that a scanning device is easily made at different sizes etc. There is the scanner that is hand held, which is quite small and compact or the scanner built into the till which is more convenient when scanning products through quite fast. However both these devices are controlled laser beams so that they do not reflect into people’s eyes etc. this would need to be a factor to consider when designing the scanner for the fridge. How would I make the device so it is easy yet safe to use?
A barcode is an optical display of data that is machine readable. The first barcodes showed data in the widths of lines and the spacings of parallel lines and are usually referred to as one dimensional barcodes or symbologies. However, they can be seen in other geometric patternings or shapes or in 2D form. The first use of barcodes was in supermarkets, used to register data at grocery check out systems, which is used everywhere today. It is a lowcost system which is why it used universally.
Lasers all work in the same way. It is a material that emits light and is placed in between two mirrors which allows the light to bounce back and forth through the material. Placed under more concentrated conditions, this light can make the material produce even more light which in turn results in a very intense beam of light trapped between the mirrors. One of the mirrors is usually made to be slightly transparent, so some of the light escapes from the laser and forms the laser beam.
As the laser beam holds some very useful properties, they are used to enhance existing machines. The laser beam has the factor that it will stay the same size despite the distance it travels because it travels in a straight line that spreads evenly unlike the beam of a flash light that appears bigger at a distance. In the instance of a barcode scanner in a supermarket, a separate sensor looks at the reflected light from the laser beam, and is then able to determine the information contained in the bar code.
Looking at the scanning devices in the supermarket you can see that a scanning device is easily made at different sizes etc. There is the scanner that is hand held, which is quite small and compact or the scanner built into the till which is more convenient when scanning products through quite fast. However both these devices are controlled laser beams so that they do not reflect into people’s eyes etc. this would need to be a factor to consider when designing the scanner for the fridge. How would I make the device so it is easy yet safe to use?
ATTRIBUTES OF THE CYBER FRIDGE
· It will be a built in interface in the fridge that is connected to the internet. It is an idea that is meant for the reduction of food waste and the idea that it will prevent a person from contracting any form of food poisoning from not knowing when the product was due to go off.
· There will be a scanning system which means that you will be able to scan in the products (if they have barcodes) to the fridge which will store what the product is and its use by date etc. If the product does not have a barcode, the interface will be a touch screen so you can find the option for that product (like you would find on an electronic till at the supermarket) and manually type in a use by date.
· The fridge will then take into account what it is that is due to go off and remind you with the list of products either with an alarm at some point in the morning, or by text or email, which will be options that you can choose to have in combination or not at all so you can check manually.
· There will also be an option which means the fridge will tell you what recipes can be made from what is due to go off so that nothing will go to waste. It will also tell you at the end of the recipe if the meal can be frozen.
· As it is a fridge-freezer there, the same system works within the freezer with frozen products. If you freeze a made meal it will remind you when you should eat it, using the information it has gathered from the original individual products.
· The system will also maintain the correct temperature for the food and alert you should something become faulty.
· The system will have the option of storing what it is you run out of or regularly buy or for you to manually type in products that you run out of or need and add to the list as the week progresses so that you have a digitally stored shopping list that you can send to your mobile and use when you go shopping.
· As the fridge is connected to the internet, it means that you can use it as you would use the internet on your regular computer and also be able to stream programmes to watch as you eat in your kitchen.
· This is an ideal system for all types of households as it is convenient, safe and beneficial in regards to the reduction of food waste, the minding of fresh produce for the prevention of such things as salmonella etc and it is also time saving.
· There will be a scanning system which means that you will be able to scan in the products (if they have barcodes) to the fridge which will store what the product is and its use by date etc. If the product does not have a barcode, the interface will be a touch screen so you can find the option for that product (like you would find on an electronic till at the supermarket) and manually type in a use by date.
· The fridge will then take into account what it is that is due to go off and remind you with the list of products either with an alarm at some point in the morning, or by text or email, which will be options that you can choose to have in combination or not at all so you can check manually.
· There will also be an option which means the fridge will tell you what recipes can be made from what is due to go off so that nothing will go to waste. It will also tell you at the end of the recipe if the meal can be frozen.
· As it is a fridge-freezer there, the same system works within the freezer with frozen products. If you freeze a made meal it will remind you when you should eat it, using the information it has gathered from the original individual products.
· The system will also maintain the correct temperature for the food and alert you should something become faulty.
· The system will have the option of storing what it is you run out of or regularly buy or for you to manually type in products that you run out of or need and add to the list as the week progresses so that you have a digitally stored shopping list that you can send to your mobile and use when you go shopping.
· As the fridge is connected to the internet, it means that you can use it as you would use the internet on your regular computer and also be able to stream programmes to watch as you eat in your kitchen.
· This is an ideal system for all types of households as it is convenient, safe and beneficial in regards to the reduction of food waste, the minding of fresh produce for the prevention of such things as salmonella etc and it is also time saving.
Sunday, 2 November 2008
BRAINSTORMING IDEAS
The first rough ideas I developed from my main interest 'advertising' were:
1) Personal product placement and convenient television streaming. This was an idea that you would have a system within your television which means you could watch television and then be able to purchase a product directly after viewing an advertisement so that you wouldn't have to leave your home or search for ages on the internet for it. It would also have the option to line up programmes and cut out irrelevant advertisements in order to make your viewing of the television more enjoyable. This would be determined by the logging of what purchases you have previously made and what programmes you have previously watched so that it can select things that apply to you, although you would still have the choice to reject what it suggests. Similar to this are things on the internet like the recommendations on Amazon and the iTunes genius function which allows suggests other music you may want to hear.
2) 3D/ Holographic Interactive advertising.We have already been shown existing interactive multitouch systems. Some examples of interactive advertising can be seen within 'Reactrix' ideas and existing placements. Reactrix is something I will elaborate on later.The idea of a 3D/ Holographic Interactive advertisement means that you would see the product in 3D, be able to walk around it, view it at every which angle as if it was the real product, yet rather than just being able to view it like a holographic recording, you can interact with it, deconstruct it within its capabilities in order to see how it works, or what is inside it. Take for example, the 3D imitation of a new car. You can see it at every angle and then open the door and look inside ect, you can even select and option where you can view it in the different colours it is available in. This whole advertisement can be activated at the push of a button, say from a touch screen interfaced catalogue for example. The idea of this design is to give you the complete shopping experience, again without having to travel to look for it. However, I am still unsure as to how this idea can work, further research into interactives will need to take place.
Those were my first initial ideas, however, there were many problems that were left unsolved in relation to them. I then thought that in order to design something that would have the possibility of being made within the next ten years, you would have to focus on the past and how quickly the existing technologies have come to be and how elaborate they are. For example, we didn’t have mobile phones with coloured screens, let alone multitouch screens and internet and the ability to play film and mp3s ten years ago, so look how far that has come. There are also things like identification systems; they have gone from photographs to retinal scans, finger printing and even chips within your passport. So why not have a chip that holds your I.D and your money within a chip in the skin? You would just have to scan yourself as you are paying and tap in a brief code or so that your face appears on a screen or some other way to clarify this is your chip. It means you won't need to carry your I.D and money around with you where you may lose it or have it stolen.
After cleaning up my kitchen, and noticing how often I had to clean the surfaces, the floor, the fridge and cupboards and the amount of waste there was everyday but also the amount of recycling yet the amount that could still be done, I decided maybe there was something that could be designed to benefit the environment or the economy. Here are two ideas I have brought to the drawing board after some research into their uses.
1) A cyberfridge/freezer.This idea is that when you buy your products you scan over the barcode which will register into the system within the fridge what the product is and its use by date. The fridge will then inform you of when the food is going to go off (say there a few products due to go off the next day, it would remind you in a list instead of individually so would not annoy you!) If you are not in to hear the alarm it wouldn't be a problem as a text would be sent to your mobile to inform you, depending on what settings you choose for the fridge. This is an idea which would help cut down on food waste and would also save you money where you are not wasting what you have spent.
2) Microwave cleansing floors and surfaces.Microwave technology has been around since the 1930s. It is something that isn't new, yet there are still new uses being designed for it. At the moment it is commonly used for cooking food at there are some systems that use it to cleanse and disinfect. Yet it has not yet been channelled into something that is used consistently. For example some gyms and hospitals have units (that are box like and require settings to be activated) that disinfect apparatus for future use. What about if you could have it in surfaces and flooring on a sturdy consistent level so that if you walk in the floor is instantly cleared of any germs or bacteria that has touched it and the minute you put something on a surface the object and surface is instantly cleaned? It would be of good use within the home and hospital and other places, making them cleaner places.
1) Personal product placement and convenient television streaming. This was an idea that you would have a system within your television which means you could watch television and then be able to purchase a product directly after viewing an advertisement so that you wouldn't have to leave your home or search for ages on the internet for it. It would also have the option to line up programmes and cut out irrelevant advertisements in order to make your viewing of the television more enjoyable. This would be determined by the logging of what purchases you have previously made and what programmes you have previously watched so that it can select things that apply to you, although you would still have the choice to reject what it suggests. Similar to this are things on the internet like the recommendations on Amazon and the iTunes genius function which allows suggests other music you may want to hear.
2) 3D/ Holographic Interactive advertising.We have already been shown existing interactive multitouch systems. Some examples of interactive advertising can be seen within 'Reactrix' ideas and existing placements. Reactrix is something I will elaborate on later.The idea of a 3D/ Holographic Interactive advertisement means that you would see the product in 3D, be able to walk around it, view it at every which angle as if it was the real product, yet rather than just being able to view it like a holographic recording, you can interact with it, deconstruct it within its capabilities in order to see how it works, or what is inside it. Take for example, the 3D imitation of a new car. You can see it at every angle and then open the door and look inside ect, you can even select and option where you can view it in the different colours it is available in. This whole advertisement can be activated at the push of a button, say from a touch screen interfaced catalogue for example. The idea of this design is to give you the complete shopping experience, again without having to travel to look for it. However, I am still unsure as to how this idea can work, further research into interactives will need to take place.
Those were my first initial ideas, however, there were many problems that were left unsolved in relation to them. I then thought that in order to design something that would have the possibility of being made within the next ten years, you would have to focus on the past and how quickly the existing technologies have come to be and how elaborate they are. For example, we didn’t have mobile phones with coloured screens, let alone multitouch screens and internet and the ability to play film and mp3s ten years ago, so look how far that has come. There are also things like identification systems; they have gone from photographs to retinal scans, finger printing and even chips within your passport. So why not have a chip that holds your I.D and your money within a chip in the skin? You would just have to scan yourself as you are paying and tap in a brief code or so that your face appears on a screen or some other way to clarify this is your chip. It means you won't need to carry your I.D and money around with you where you may lose it or have it stolen.
After cleaning up my kitchen, and noticing how often I had to clean the surfaces, the floor, the fridge and cupboards and the amount of waste there was everyday but also the amount of recycling yet the amount that could still be done, I decided maybe there was something that could be designed to benefit the environment or the economy. Here are two ideas I have brought to the drawing board after some research into their uses.
1) A cyberfridge/freezer.This idea is that when you buy your products you scan over the barcode which will register into the system within the fridge what the product is and its use by date. The fridge will then inform you of when the food is going to go off (say there a few products due to go off the next day, it would remind you in a list instead of individually so would not annoy you!) If you are not in to hear the alarm it wouldn't be a problem as a text would be sent to your mobile to inform you, depending on what settings you choose for the fridge. This is an idea which would help cut down on food waste and would also save you money where you are not wasting what you have spent.
2) Microwave cleansing floors and surfaces.Microwave technology has been around since the 1930s. It is something that isn't new, yet there are still new uses being designed for it. At the moment it is commonly used for cooking food at there are some systems that use it to cleanse and disinfect. Yet it has not yet been channelled into something that is used consistently. For example some gyms and hospitals have units (that are box like and require settings to be activated) that disinfect apparatus for future use. What about if you could have it in surfaces and flooring on a sturdy consistent level so that if you walk in the floor is instantly cleared of any germs or bacteria that has touched it and the minute you put something on a surface the object and surface is instantly cleaned? It would be of good use within the home and hospital and other places, making them cleaner places.
Tuesday, 21 October 2008
TOUCH SCREEN TECHNOLOGY RESEARCH
A Touch Screen is a screen or display which detects the location of touch within a specific area on the display. To coin a meaning for this term- 'Touch Screen' it is to say that it is a screen that reacts to touch, usually from a finger or a hand, however, they can react also with other objects, normally a stylus. A Touch Screen will on work with that of a solid object, that is to say it will not react to lasers or light pens. From early touch screens to touch screens of the present it was on visable that it would react to one point of contact and no more than that, restricting the use of the touchscreen. Changes have begun to take place since the 1980s, becoming increasingly elaborate in the present with multi-touch technology.
Multi-touch technology is a term used for a touchscreen that recognises multiple simultaneous touch points. The effect is achieved in many different ways which vary in different creations of the multi-touch screen. These factors include the reaction to heat, finger pressure, infrared light, electromagnetic induction, high capture rate cameras, optic capture, transducer microphones, shadow capture and laser rangefinders.
Moving back to the touchscreen, two main factors can be derived from its purpose:
1) it allows you to interact with the attributes on the screen in a direct manner, rather than using an indirect approach of using a mouse or a keyboard.
2) it allows you to continue working with the display without the requirement of anything materialistic to control it.
Multi-touch technology is a term used for a touchscreen that recognises multiple simultaneous touch points. The effect is achieved in many different ways which vary in different creations of the multi-touch screen. These factors include the reaction to heat, finger pressure, infrared light, electromagnetic induction, high capture rate cameras, optic capture, transducer microphones, shadow capture and laser rangefinders.
Moving back to the touchscreen, two main factors can be derived from its purpose:
1) it allows you to interact with the attributes on the screen in a direct manner, rather than using an indirect approach of using a mouse or a keyboard.
2) it allows you to continue working with the display without the requirement of anything materialistic to control it.
This is an image of a single touch screen:
Below is an example of a multitouch screen:
IDEA 1- THE FUTURE OF ADVERTISING
Idea 1- Advertising
· The majority of the television media is based on advertising.
· It is a factor that affects people even if it hasn’t been recognised.
· Most of the biggest well known companies in the world would not be as recognised if it wasn’t for the use of mainstream advertising on the television and in other mediums such as the internet and in print advertising.
· Advertising is creating a desire for a brand name or product.
· When people buy things, they go through many critical decisions about the need, cost and value of product.
· When people are deciding to buy something they often go through a series of decisions-
1. The decision that the consumer needs or desires something.
2. The consumer seeks information to satisfy this need or desire.
3. The consumer weighs out the positive and negatives in relation to their needs.
4. The consumer decides what it is they want to buy.
5. The consumer buys the product.
6. The decision as to whether the consumer bought the right thing on not then comes into question.
· Looking at past, present and possible future forms of advertising, successful advertising campaigns appeal to what is common and familiar amongst the public, running with the styles and techniques of the time.
· Many successful campaigns have connected themselves with one or more of the numbered factors above to try and suggest a fulfilment of people’s needs by providing an information service about how to gain the most satisfaction for their needs with the product they have to offer.
· In the 1950’s, when television sets became more common within the nations homes, advertising was allowed to move forward from its static and repetitive state of still image to a moving image with sound and familiarities to the behaviour of family lifestyle.
· Television advertisements became increasingly respected and influential as the interest in programmes grew, making space for more products to be aired on the television in between viewings of programmes.
· In 1965 when coloured television became more common, people could connect with what they were seeing on a more personal level becoming attracted to the vibrancy of products and the colourful reality of products that you would see in when purchasing in real life.
· In the past the purpose of the products were exaggerated in order to appeal to the target audience. In many adverts, the product was not necessarily part of the sequence and a sequence that is connected to many of the numbered choices or factors that the consumer usually decides is created.
· The idea moved from need to want. See – Want – Buy.
· As advertising progressed into the future and which is our present, more changes took place in order to pull wider audiences in.
· Advertising has become very big and very important within the media.
· TV advertising time is highly coveted and extremely expensive. Top rated shows get tremendous amounts of advertising cash.
· Advert styles have progressed in ways that they do not necessarily connect with the product but use entertainment to draw people’s attention into the advert before revealing what the product is. Products do not necessarily appeal to people’s needs but appeal to the desires of the consumer.
· Advertising has progressed from television and print to television, print and internet.
· Interactivity in advertisements on the internet appeal to consumers in the way that instead of just watching the sequence they can put virtual choices into the consumer’s hands, keeping their attention and appealing to their desires.
· As advertising becomes a bigger part of consumer society, they idea of seducing the audience with a more spectacular way in which to advertise has become something of major interest.
· The future of TV advertising will be using technology and style to enhance the power to sell.
· One way is using various "product placement" techniques during the airing of program content. Rather than spending money for "spot" advertisements, some companies choose to embed their products or logos during the program.
· In the future, people believe that interactivity will take hold of the advertising world. Interactive television has the ability to monitor and track what individual viewers watch and purchase. Interactive TV firms will then keep demographic databases full of information for potential advertisers and corporations and be able to specifically target ads to individual viewers. The interactive TV will then change and react to a viewers habits and purchases to maximize profit for the advertiser.
1. What would be a successful style in which to produce an advertisement of the future?
2. How would the advert be broadcasted or portrayed? (Television, internet, print , hologram or other means?)
3. What will advertising of the future become?
The design of future advertisements will need to bring in technology of the time, appeal to fashions and styles that prove successful to the target audience and become obvious within the consumer surroundings. Some suggestions into research for the future could extend into how the future was perceived in past SCI-FI films and comics, though not reality, a vision of how we may have seen the future. Although objects and products are similar to what was around at the time, they are adapted to how we saw technology evolving.
Areas of Research:
· Sci Fi Films
· Sci fi comics
· Communication
· Interactivity
· Internet
· Web 2.0
· Technological development
· Reactrix
· Subliminal Messaging
DESIGN FUTURES BRIEF
Brief:
This brief is concerned with the development of a concept that addresses the future and use of new technologies or technological services. That is to say, how technology might manifest itself in years to come and what direct impact it would have on our everyday lives. The basis of this project is to develop a ‘bluesky’ concept working on the principle of ‘what if’. The concept per-say could be derived from a product in as much as tool or for that matter a service. The concept should clearly have a defined rationale behind it and should be generated through a clear consideration of existing technologies and or related services, A clearly defined audience / user group should help to shape the conditions of the language used concerning the sonic, visual and physical elements along with the technical parameters, modes of delivery etc. Considering the time allocated for this project, students will have the opportunity to create a screen based presentation of the concept a ‘look and feel’
Your concept has to include an element of reality and be informed by any emerging or current technology. It must be based on a sound and reasoned set of principles. This is an extremely good opportunity to network your ideas and research into a single concept whilst thinking ‘outside the box’ and to create an imaginative, dynamic and above all original concept. There are no barriers to any considerations given. The concept might refer but not be exclusive to mobile technology, 3D TV, on-line commerce, gaming, interactive clothing, product design, social networking, web 2.0 etc.
Your concept should be delivered through a screen / interactive / motion graphics based presentation. This mechanism of delivery should be seen as part of a presentation technique developed to ‘pitch’ the concept to a company such as a venture capital organisation who would front the research and development process. Your method of explanation concerning the concept, its user, the socio/political context and the impact of the concept should be clear in its communication using a variety of means by which to successfully accomplish this.
The time constraints of this project are limited and subsequently will require students to think conceptually, think on their feet and above all work in a focused and directed manner.
Your workbook in addition should be able to clearly show the sources / influences that have informed both the direction of your thinking and the outcomes derived from the research.
My Thoughts.....
When we first received this brief, I was really confused as to what it was I was supposed to be producing. I have already completed the foundation course connected with this course and the briefs always seemed to be very precise. In some ways this was good because it meant that the product that was being asked to be made could be done exactly to the requirements within the brief, even if it did seem very restricted at the time. This brief, however, seems very open. This just made me think that there's a possibility I could go really wrong and the different ideas and possibilities for the brief confused me when it became time to research the concepts. After analysing the brief, I found a series of questions that may help me narrow down exactly which concept I might want to go with:
This brief is concerned with the development of a concept that addresses the future and use of new technologies or technological services. That is to say, how technology might manifest itself in years to come and what direct impact it would have on our everyday lives. The basis of this project is to develop a ‘bluesky’ concept working on the principle of ‘what if’. The concept per-say could be derived from a product in as much as tool or for that matter a service. The concept should clearly have a defined rationale behind it and should be generated through a clear consideration of existing technologies and or related services, A clearly defined audience / user group should help to shape the conditions of the language used concerning the sonic, visual and physical elements along with the technical parameters, modes of delivery etc. Considering the time allocated for this project, students will have the opportunity to create a screen based presentation of the concept a ‘look and feel’
Your concept has to include an element of reality and be informed by any emerging or current technology. It must be based on a sound and reasoned set of principles. This is an extremely good opportunity to network your ideas and research into a single concept whilst thinking ‘outside the box’ and to create an imaginative, dynamic and above all original concept. There are no barriers to any considerations given. The concept might refer but not be exclusive to mobile technology, 3D TV, on-line commerce, gaming, interactive clothing, product design, social networking, web 2.0 etc.
Your concept should be delivered through a screen / interactive / motion graphics based presentation. This mechanism of delivery should be seen as part of a presentation technique developed to ‘pitch’ the concept to a company such as a venture capital organisation who would front the research and development process. Your method of explanation concerning the concept, its user, the socio/political context and the impact of the concept should be clear in its communication using a variety of means by which to successfully accomplish this.
The time constraints of this project are limited and subsequently will require students to think conceptually, think on their feet and above all work in a focused and directed manner.
Your workbook in addition should be able to clearly show the sources / influences that have informed both the direction of your thinking and the outcomes derived from the research.
My Thoughts.....
When we first received this brief, I was really confused as to what it was I was supposed to be producing. I have already completed the foundation course connected with this course and the briefs always seemed to be very precise. In some ways this was good because it meant that the product that was being asked to be made could be done exactly to the requirements within the brief, even if it did seem very restricted at the time. This brief, however, seems very open. This just made me think that there's a possibility I could go really wrong and the different ideas and possibilities for the brief confused me when it became time to research the concepts. After analysing the brief, I found a series of questions that may help me narrow down exactly which concept I might want to go with:
- What technologies are around today?
- What are the main priorities of a consumer when considering purchasing a) a necessity, b) a desired product?
- How have people perceived the development of technology in the past?
- Have any past ideals become a reality in present technology?
- What technologies at present are successful and deem a progressive future? (eg, Robotics, communication and stimulation, interactivity.)
- What might benefit the consumer in the future? (Research into target audiences.)
Keeping these questions in mind throughout my research, I decided to think of the things I find interesting now and perhaps what careers I may look into. I enjoy digital illustration, designing and advertising. This brought me to my first research point, the future of advertising......
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