INTERACTIVITY PROJECT IDEAS AND AIMS

Reflecting on my original ideas, I have learned a lot about levels of interaction and how this may be reflected in my project. I have chosen to do an interactive advertising campaign. The main focus of the project is not the immediate thought of interaction like a game or a website, although there will be some interaction to this degree in some aspects of this interactive advertising campaign, but will be the interaction between people and their degrees of learning. As in my research I found that this project will be taking on some of the views of 'Rhodes' and Azbell' and Jonassen.

Rhodes and Azbell (1985) suggest that interactivity can be measured on many different levels, the level of interaction, however, will be the one that makes the product more successful. Some may say that the lower levels of interaction will be that of a book or poster or magazine because you are not physically interacting with it on a high level like a game. Jonassen (1988) has five main views associated with interactivity, but I feel that my project will take on the idea that user involvement should be due to the subsequent effect on learning instead of controlling or navigating. Therefore, my interactive advertising campaign will be interactive on the degree of the user's learning of the subject by the thoughts it provokes and the reaction it creates to encourage the viewer to learn more.

I am thinking that my project will consist of a series of posters that will show consistency in composition throughout so that they can be connected to the same campaign that will either hold factors of shock or irony to provoke thought. I may consider also making some form of e-card which will be a disk that displays all posters as well as have options to view facts on the subject and another option to suggest other sources or campaigns that may bare relevance to the subject at hand. This way I will be aiming to have people interacting with people by what they have learnt from the posters as well as immediate interaction where they are creating their own opinions on what they are seeing and then a more physical interaction by being able to click to reveal more information on the subject on an e-card.

I have researched into existing interactive advertising campaigns. These include campaigns for: quitting smoking, anti drugs, STIs, sex trafficking, child abuse and animal cruelty. Some posters or television advertisements use irony in order to be suggestive in their message whereas others use the shock value to be suggestive. I feel that I will base my final idea on one of these subjects in order to create awareness within the community.