INTERACTIVE ADVERTISING

Advertising is one of my main interests and so, I thought that I could intergrate this idea in with my brief. When you think of interactive advertising, you automatically thing of a website portraying a product or a moving advert that you can click on to view more. Interactive advertising, however, can use both online and offline interactive media in order to communicate with their consumers where they can promote all sorts of products, services and campaigns.

As it is now with design, interaction and multimedia are now intergrated into many different areas. When we look at Interactive Advertising, it's main objectives, although it still keeps the impact and the relevance of the traditional system. It holds new and different outlooks to help tackle the cinsequential losses associated with poorly co-ordinated advertising.

Another objective of Interactive Advertising is that it is 'user genertated' meaning that it would be created with the desieres or needs of the consumer. This means the product/service/ campaign will have to be researched as a subject so that there is a strong background knowledge and then the target audience will have to be researched in order to depict a design that will relate to them, however for complete social involvement and interaction, it has to be a design that will impact those not directly associated with the product/ service/ campaign. In opposition to this are the traditional advertising methods where the sole aim of the advert is aimed directly at a specific target audience.